A good post in Frontal Cortex (here) talked about enculturation and how that inhibits new ideas, how we just don’t notice what it would be uncomfortable to notice because it would break our rules.

….There was a squirt of blood to the anterior cingulate cortex, a collar of tissue located in the center of the brain. The ACC is typically associated with the perception of errors and contradictions — neuroscientists often refer to it as part of the “Oh shit!” circuit — so it makes sense that it would be turned on when we watch a video of something that seems wrong….But there’s another region of the brain that can be activated as we go about editing reality. It’s called the dorsolateral prefrontal cortex, or DLPFC. It’s located just behind the forehead and is one of the last brain areas to develop in young adults. It plays a crucial role in suppressing so-called unwanted representations, getting rid of those thoughts that don’t square with our preconceptions.

When physics students saw the Aristotelian video with the aberrant balls, their DLPFCs kicked into gear and they quickly deleted the image from their consciousness. In most contexts, this act of editing is an essential cognitive skill. (When the DLPFC is damaged, people often struggle to pay attention, since they can’t filter out irrelevant stimuli.) However, when it comes to noticing anomalies, an efficient prefrontal cortex can actually be a serious liability. The DLPFC is constantly censoring the world, erasing facts from our experience. If the ACC is the “Oh shit!” circuit, the DLPFC is the Delete key. When the ACC and DLPFC “turn on together, people aren’t just noticing that something doesn’t look right,” Dunbar says. “They’re also inhibiting that information.”

This is a top-down erasing of sensory data. We have to process the image to understand what it is, then conclude that it is ‘impossible’, then eliminate the offending part from the image, all before the image is rendered conscious and we are aware of it. No spam in the conscious in-box – it makes life easier.